Tracking.net Product Page

Tracking.net offers products for website publishers to:

Accelerate websites
Easily manage tracking tags and pixels

Multiple tracking and ad tags slow down pages and are a maintenance headache for website publishers. They also impact your SEM and SEO ranking. Tracking.net has developed products to help website publishers get the most out of their third party tags eliminating the performance degradation caused by these tags and streamline tag management.

UNIVERSE Container Tag

With UNIVERSE you can take all the tracking tags off your page and manage them through an easy-to-use and intuitive tag content management system.

Add or remove tags conveniently across your site without having to modify the site's source code.
Compatible with most of industry's leading tracking and ad serving tags. We will be expanding support for other third party tags in 2010.

TAGcelerate Website Acceleration Suite for ad and tracking tags

Multiple advertising and analytics tags slow down your web pages. With TAGcelerate you can speed up your web pages and simplify website advertising and tracking tag management.

In today's online environment, most websites have multiple sets of ad and tracking tags. Each of these can take a substantial amount of time for your visitors' browsers to execute, leading to degraded user experience and potentially lower organic and paid search ranking. In one Google test, a half second delay resulted in a 20% reduction traffic. With solutions such as DoubleClick's Floodlight/Spotlight and Atlas's UMT, the tags are executed by the user's browser.

TAGcelerate's patent pending technology takes this burden off the visitors' browsers. All ad and tracking tags are initiated in parallel, the results are aggregated together and returned in a single object to the browser. The server is acting as a tethered browser on behalf of the real browser.

TAGcelerate supports all major advertising and tracking tags, including Doubleclick, Google Adsense, Right Media, Atlas, Omniture and Google Analytics.

TAGcelerate also provides a tag content management function for that makes it easy to add or remove such tags anywhere on your website. It simplifies the process of adding a new tracking system from your SEM or Email marketing vendor.

TAGcelerate loads any number of Ads in under a second

A Fetch tag high up within your page source triggers the TAGcelerate server to begin fetching all the Ads for the current user. Meanwhile, the browser goes on rendering the real content on the page. Towards the end of the page, a Receive Tag calls the TAGcelerate server again, this time getting back a single multi-MIME block with the Ads for each spot on the page. The Ads are then separated and rendered in each of the appropriate Ad spots.
TAGcelerate maintains a set of cookies on the server side, thereby allowing proper tracking to take place without impacting the desktop browser.

TAGcelerate solves this using a Tracking Proxy Server

Your site just has a single TAGcelerate tag
TAGcelerate establishes a unique, anonymous identity for the browser
On the server side, TAGcelerate then fires the tracking tags for whatever analytics package you’re using, mimicking the original browser.

You end up with a complete set of analytics . You don’t have to be limited to a single package. Go ahead and add the custom tracking facilities from your SEM or email marketing vendor
Since performance is improved, you can afford to place the single tag in the <HEAD> of the page, for more accurate tracking

TAGcelerate provides a simple and convenient Content Management facility for your tags

Just place one TAGcelerate tag on your site’s pages
You can now add or remove analytics packages with ease. Add or remove tags or assign them to pages on your site from a friendly content management screen.
Having a single tracking tag on the page delivers more reliability as well

TRACKING.NET PRODUCTS